Content and Quarantine: 3 Lessons

Content and Quarantine: 3 Lessons

Content and Quarantine: 3 Lessons   We know you’re probably tired of receiving COVID-19 updates from every organization you’ve subscribed to or visited in the past three years. But, for certain brands, crafting content around COVID-19 is both a responsibility and...
The Power of Simple

The Power of Simple

The Power of Simple   Simpler is better. Simpler is more powerful. Think about it. A movie with limited dialogue can capture your attention (ex: A Quiet Place). The Mona Lisa impresses more than a mural. A little black dress makes you stand out in a room. People...
The Most Important Marketing Question

The Most Important Marketing Question

The Most Important Marketing Question   I have three children. They have something in common: my gene pool (sorry kids). They are also very different. I often converse with them as a group (meals, holidays, vacations, etc.). However, the most meaningful...
The Email That Generated $30,000

The Email That Generated $30,000

The Email That Generated $30,000 PROBLEM We have an e-commerce client that had a number of shoppers abandoning their cart before completing their purchase. They were losing money from interested consumers. They didn’t realize how much a simple email could make a...