Your Organization Needs an Enemy
Strong brands are against something. Even non-profit organizations need an enemy. If you want your organization to be known FOR something, you can make it clear by being AGAINST something. …
Three Copywriting Lessons from “Just Do It”
Just do it. Why does this slogan work? It is personal. We’ve all experienced someone saying those words to us. It works because it resonates with human experience. We’ve spoken …