by newroundtree | Oct 23, 2020 | Uncategorized
Your Organization Needs an Enemy Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...
by newroundtree | Oct 21, 2020 | Uncategorized
Three Copywriting Lessons from “Just Do It” Just do it. Why does this slogan work? It is personal. We’ve all experienced someone saying those words to us. Coaches shout those words at team members to finish drills. Parents use those words to cajole...
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