Month: July 2021

Marketing is challenging, even if you’re a trained professional. It’s no wonder why many nonprofits, with small staffs and bootstrapped budgets, struggle to market their organizations well. Over the years, …

In the early 1900s, the department-store magnate John Wanamaker famously quipped, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” A century …