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The Future of Facebook Advertising

The Future of Facebook Advertising

The market responded negatively to Facebook’s earnings report, even though their user base and revenue continues to grow. They currently have 2.5 billion unique users each month across their four major apps: WhatsApp, Facebook (FB), Instagram (IG), and Messenger. For...
3 Lessons From My Day Inside Coca-Cola

3 Lessons From My Day Inside Coca-Cola

I was able to spend an entire day at Coca-Cola’s world headquarters, one of the world’s largest brands. The access was made possible by a close friend who is also a long-time marketing executive for the company. I spent the day meeting with various team leaders to...
Digital Essentials: From Idea to Image

Digital Essentials: From Idea to Image

Mary Claire brings ideas to life. She turns ideas into images. She’s a lifelong painter who now spends her working hours using the brush tool on Photoshop and Illustrator. Mary Claire makes graphics for social media, Google AdWords, posters, direct mail, billboards,...
A Tale of Two Data Sets

A Tale of Two Data Sets

Data, Dating and Drip Marketing Marketing is like dating. From first impression to final sale, every piece of content in between is like a date. Businesses convert sales after several of these dates or touch points. This is called inbound marketing. How nice would it...