The Power of Simple

The Power of Simple

The Power of Simple   Simpler is better. Simpler is more powerful. Think about it. A movie with limited dialogue can capture your attention (ex: A Quiet Place). The Mona Lisa impresses more than a mural. A little black dress makes you stand out in a room. People...
The Most Important Marketing Question

The Most Important Marketing Question

The Most Important Marketing Question   I have three children. They have something in common: my gene pool (sorry kids). They are also very different. I often converse with them as a group (meals, holidays, vacations, etc.). However, the most meaningful...
The Email That Generated $30,000

The Email That Generated $30,000

The Email That Generated $30,000 PROBLEM We have an e-commerce client that had a number of shoppers abandoning their cart before completing their purchase. They were losing money from interested consumers. They didn’t realize how much a simple email could make a...
The Future of Facebook Advertising

The Future of Facebook Advertising

The Future of Facebook Advertising The market responded negatively to Facebook’s earnings report, even though their user base and revenue continues to grow. They currently have 2.5 billion unique users each month across their four major apps: WhatsApp, Facebook (FB),...
3 Lessons From My Day Inside Coca-Cola

3 Lessons From My Day Inside Coca-Cola

3 Lessons From My Day Inside Coca-Cola I was able to spend an entire day at Coca-Cola’s world headquarters, one of the world’s largest brands. The access was made possible by a close friend who is also a long-time marketing executive for the company. I spent the day...