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Digital Essentials: From Idea to Image

Digital Essentials: From Idea to Image

Mary Claire brings ideas to life. She turns ideas into images. She’s a lifelong painter who now spends her working hours using the brush tool on Photoshop and Illustrator. Mary Claire makes graphics for social media, Google AdWords, posters, direct mail, billboards,...
A Tale of Two Data Sets

A Tale of Two Data Sets

Data, Dating and Drip Marketing Marketing is like dating. From first impression to final sale, every piece of content in between is like a date. Businesses convert sales after several of these dates or touch points. This is called inbound marketing. How nice would it...
The Ubiquitous Lesson

The Ubiquitous Lesson

Have you ever heard of the word ubiquitous? Do you know what it means? The bold, black lettered word ubiquitous appeared on 60 billboards that sprung up around Chattanooga mid-spring. These invasive signs left many wondering, “What is ubiquitous? And who is behind...

Why Do Businesses Use Marketing Agencies?

Every business would love for its marketing to be as captivating as a Paul Harvey story. Storytelling is an essential component of marketing. Marketing communicates the value of your business and entices customers to engage with your brand. My sixth grade teacher...