How much does marketing cost?

How much does marketing cost?

How much does marketing cost? We are often asked: how much should we budget for marketing per year? Apart from agency fees, here are the typical expenses incurred in relation to marketing.  Video Production: $6,000-8,000 Video is the most powerful way to tell a story...
What is donor communication?

What is donor communication?

What is donor communication? Every nonprofit organization is engaged in donor communications. Donor communication is the activity of informing, influencing, and inspiring donors to engage with the mission of your organization. It can take place prior to a gift being...
6 Ways to Improve Donor Emails

6 Ways to Improve Donor Emails

6 Ways to Improve Your Donor Emails Email remains one of the most important channels of communication. It is cost-efficient for the organization and gets more engagement than other forms of communication, like social media or direct mail. How can your organization...
4 Habits to Retain Donors

4 Habits to Retain Donors

4 Habits to Retain Donors Donor relationships are just that: relationships. They are either getting stronger or weaker. If left to themselves, they will grow weaker. Retaining donors requires intentionality. Here are four habits your organization can develop to build...
4 Ways to Improve Your Annual Report

4 Ways to Improve Your Annual Report

4 Ways to Improve Your Annual Report We have the privilege of creating annual reports for our clients and have learned to improve them over the years. If you want to improve your organization’s annual report, here are 4 things to consider: REBRAND IT The first way to...