The Riches Are In Niches One of the simpler ways to grow a business is to focus on a niche. It makes it easier to grow your sales and your expertise. It also opens opportunities for innovation. What does it look like to focus on a niche? Niches mean a specific focus....
Your Organization Needs an Enemy Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...
For certain brands, crafting content around COVID-19 is both a responsibility and a benefit to the customer. It’s time to stop doing what you had planned and make a new start.
For marketers, the real insights from Facebook’s recent earnings report came in the earnings call where Mark Zuckerberg and Sheryl Sandberg spoke about trends they are seeing and the tools they are developing.
Coke is a shining example that success in business typically comes from doing something well over an extended period of time. There are three things they do really well.
Marketing is like dating. From first impression to final sale, every piece of content in between is like a date. Businesses convert sales after several of these dates or touch points. This is called inbound marketing.
A brand position is knowing what makes your business different and communicating it effectively. Most companies have a brand position but struggle expressing it.