Insights

The Riches Are In Niches

The Riches Are In Niches

The Riches Are In Niches One of the simpler ways to grow a business is to focus on a niche. It makes it easier to grow your sales and your expertise. It also opens opportunities for innovation. What does it look like to focus on a niche? Niches mean a specific focus....

3 Rules for Donor Communications

3 Rules for Donor Communications

Donor communications are critical to the growth of any organization. Here are three rules to follow if you want them to produce results.

What is Public Relations?

What is Public Relations?

For many brands, public relations is the “man behind the curtain” bringing their name to target audiences in a way that builds and maintains trust.

Your Organization Needs an Enemy

Your Organization Needs an Enemy

Your Organization Needs an Enemy   Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...

Content and Quarantine: 3 Lessons

Content and Quarantine: 3 Lessons

For certain brands, crafting content around COVID-19 is both a responsibility and a benefit to the customer. It’s time to stop doing what you had planned and make a new start.

The Future of Facebook Advertising

The Future of Facebook Advertising

For marketers, the real insights from Facebook’s recent earnings report came in the earnings call where Mark Zuckerberg and Sheryl Sandberg spoke about trends they are seeing and the tools they are developing.

3 Lessons From My Day Inside Coca-Cola

3 Lessons From My Day Inside Coca-Cola

Coke is a shining example that success in business typically comes from doing something well over an extended period of time. There are three things they do really well.

A Tale of Two Data Sets

A Tale of Two Data Sets

Marketing is like dating. From first impression to final sale, every piece of content in between is like a date. Businesses convert sales after several of these dates or touch points. This is called inbound marketing.

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