Organizations can’t just have a social media presence. Simply being present isn’t enough. Brands have to have an audience-building strategy for their social media activity. And the best strategy centers on delivering content your customers find valuable.
Nonprofits often struggle to communicate well with new and existing donors. With small staffs and bootstrapped budgets, marketing is a challenge. Here are three common obstacles and ways to overcome them.
I donated to 100 organizations online. I did it in part because I wanted to know how to design websites to provide the best online giving experience for donors. Here’s what I discovered.
Your Organization Needs an Enemy Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...
For certain brands, crafting content around COVID-19 is both a responsibility and a benefit to the customer. It’s time to stop doing what you had planned and make a new start.
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