Insights
The Riches Are In Niches
The Riches Are In Niches One of the simpler ways to grow a business is to focus on a niche. It makes it easier to grow your sales and your expertise. It also opens opportunities for innovation. What does it look like to focus on a niche? Niches mean a specific focus....
3 Rules for Donor Communications
Donor communications are critical to the growth of any organization. Here are three rules to follow if you want them to produce results.
What is Public Relations?
For many brands, public relations is the “man behind the curtain” bringing their name to target audiences in a way that builds and maintains trust.
Your Organization Needs an Enemy
Your Organization Needs an Enemy Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...
Three Copywriting Lessons from “Just Do It”
Just do it. Why does this slogan work?
Content and Quarantine: 3 Lessons
For certain brands, crafting content around COVID-19 is both a responsibility and a benefit to the customer. It’s time to stop doing what you had planned and make a new start.
Understanding your Google Ads Account: Tips for Nonprofits
Here are just a few helpful tips for understanding your google ads account and how to properly utilize your ad grants revenue.
The Power of Simple
More doesn’t make you look smarter. More makes you look complicated.
The Most Important Marketing Question
The most important question in marketing is a simple question that is often difficult to answer.
The Email That Generated $30,000
They didn’t realize how much a simple email could make a difference in generating revenue.
The Future of Facebook Advertising
For marketers, the real insights from Facebook’s recent earnings report came in the earnings call where Mark Zuckerberg and Sheryl Sandberg spoke about trends they are seeing and the tools they are developing.
3 Lessons From My Day Inside Coca-Cola
Coke is a shining example that success in business typically comes from doing something well over an extended period of time. There are three things they do really well.
Digital Essentials: From Idea to Image
Mary Claire’s work is creative while moving the bottom line forward for Roundtree’s clients.
A Tale of Two Data Sets
Marketing is like dating. From first impression to final sale, every piece of content in between is like a date. Businesses convert sales after several of these dates or touch points. This is called inbound marketing.
3 Creative Ways To Strengthen Your Brand Position
A brand position is knowing what makes your business different and communicating it effectively. Most companies have a brand position but struggle expressing it.
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