Nonprofits often struggle to communicate well with new and existing donors. With small staffs and bootstrapped budgets, marketing is a challenge. Here are three common obstacles and ways to overcome them.
I donated to 100 organizations online. I did it in part because I wanted to know how to design websites to provide the best online giving experience for donors. Here’s what I discovered.
Your Organization Needs an Enemy Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...
For certain brands, crafting content around COVID-19 is both a responsibility and a benefit to the customer. It’s time to stop doing what you had planned and make a new start.
For marketers, the real insights from Facebook’s recent earnings report came in the earnings call where Mark Zuckerberg and Sheryl Sandberg spoke about trends they are seeing and the tools they are developing.
Coke is a shining example that success in business typically comes from doing something well over an extended period of time. There are three things they do really well.
STAY IN TOUCH
Stay up to date with the latest from Roundtree.
By subscribing, you're opting in to receive emails from us. And we're promising not to spam you.