Insights

How much does marketing cost?

How much does marketing cost?

We are often asked by clients about marketing-related expenses. Here is a one-page guide to help you budget for your marketing efforts.

What is donor communication?

What is donor communication?

Donor communication is informing, influencing, inspiring, and inviting donors to engage with the mission of your organization. Here are some basic characteristics of healthy donor communications.

6 Ways to Improve Donor Emails

6 Ways to Improve Donor Emails

Your donors are busy. Don’t waste their time or space in their inbox. A few simple adjustments to your donor email strategy can make them excited to open and read.

4 Habits to Retain Donors

4 Habits to Retain Donors

Donor relationships are just that: relationships. Like all relationships, they are either growing stronger or weaker. Here are four habits your organization can develop to retain donors.

Roundtree Launches New Podcast, Next Donor

Roundtree Launches New Podcast, Next Donor

Roundtree today announced the launch of its new podcast, Next Donor. The podcast will feature conversations with renowned nonprofit leaders about what it takes to grow a donor base and lead a thriving organization.

4 Tips for Year-End Campaigns

4 Tips for Year-End Campaigns

We help clients conceive and execute their year-end appeals. Based on our experience, here are four tips to set your fundraising campaign apart from others.

6 Tips for Building Your Nonprofit’s Social Media Following

6 Tips for Building Your Nonprofit’s Social Media Following

Organizations can’t just have a social media presence. Simply being present isn’t enough. Brands have to have an audience-building strategy for their social media activity. And the best strategy centers on delivering content your customers find valuable.

Measuring Success in Nonprofit Marketing

Measuring Success in Nonprofit Marketing

Tracking your success along the way is an essential part of meeting your goals efficiently and effectively. Here are two ways you can measure what is working.

The Riches Are In Niches

The Riches Are In Niches

Focus produces quality and improves marketing. If you want to grow your organization, build it around a niche.

3 Rules for Donor Communications

3 Rules for Donor Communications

Donor communications are critical to the growth of any organization. Here are three rules to follow if you want them to produce results.

What is Public Relations?

What is Public Relations?

For many brands, public relations is the “man behind the curtain” bringing their name to target audiences in a way that builds and maintains trust.

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