Insights
The 3 Most Common Marketing Obstacles for Nonprofits
Nonprofits often struggle to communicate well with new and existing donors. With small staffs and bootstrapped budgets, marketing is a challenge. Here are three common obstacles and ways to overcome them.
Measuring Success in Nonprofit Marketing
Tracking your success along the way is an essential part of meeting your goals efficiently and effectively. Here are two ways you can measure what is working.
10 Things I Learned from Donating to 100 Organizations
I donated to 100 organizations online. I did it in part because I wanted to know how to design websites to provide the best online giving experience for donors. Here’s what I discovered.
The Riches Are In Niches
Focus produces quality and improves marketing. If you want to grow your organization, build it around a niche.
3 Rules for Donor Communications
Donor communications are critical to the growth of any organization. Here are three rules to follow if you want them to produce results.
What is Public Relations?
For many brands, public relations is the “man behind the curtain” bringing their name to target audiences in a way that builds and maintains trust.
Your Organization Needs an Enemy
Your Organization Needs an Enemy Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...
Three Copywriting Lessons from “Just Do It”
Just do it. Why does this slogan work?
Content and Quarantine: 3 Lessons
For certain brands, crafting content around COVID-19 is both a responsibility and a benefit to the customer. It’s time to stop doing what you had planned and make a new start.
Understanding your Google Ads Account: Tips for Nonprofits
Here are just a few helpful tips for understanding your google ads account and how to properly utilize your ad grants revenue.
The Power of Simple
More doesn’t make you look smarter. More makes you look complicated.
The Most Important Marketing Question
The most important question in marketing is a simple question that is often difficult to answer.
The Email That Generated $30,000
They didn’t realize how much a simple email could make a difference in generating revenue.
The Future of Facebook Advertising
For marketers, the real insights from Facebook’s recent earnings report came in the earnings call where Mark Zuckerberg and Sheryl Sandberg spoke about trends they are seeing and the tools they are developing.
3 Lessons From My Day Inside Coca-Cola
Coke is a shining example that success in business typically comes from doing something well over an extended period of time. There are three things they do really well.
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