Insights

Roundtree Announces Collaboration with Mission Increase

This new collaboration with Roundtree provides a resource to the organizations within Mission Increase’s network who need assistance with messaging and mechanics of donor communications.

Roundtree Launches New Podcast, Next Donor

Roundtree today announced the launch of its new podcast, Next Donor. The podcast will feature conversations with renowned nonprofit leaders about what it takes to grow a donor base and lead a thriving organization.

4 Tips for Year-End Campaigns

We help clients conceive and execute their year-end appeals. Based on our experience, here are four tips to set your fundraising campaign apart from others.

6 Tips for Building Your Nonprofit’s Social Media Following

Organizations can’t just have a social media presence. Simply being present isn’t enough. Brands have to have an audience-building strategy for their social media activity. And the best strategy centers on delivering content your customers find valuable.

The 3 Most Common Marketing Obstacles for Nonprofits

Nonprofits often struggle to communicate well with new and existing donors. With small staffs and bootstrapped budgets, marketing is a challenge. Here are three common obstacles and ways to overcome them.

Measuring Success in Nonprofit Marketing

Tracking your success along the way is an essential part of meeting your goals efficiently and effectively. Here are two ways you can measure what is working.

10 Things I Learned from Donating to 100 Organizations

I donated to 100 organizations online. I did it in part because I wanted to know how to design websites to provide the best online giving experience for donors. Here’s what I discovered.

The Riches Are In Niches

Focus produces quality and improves marketing. If you want to grow your organization, build it around a niche.

3 Rules for Donor Communications

Donor communications are critical to the growth of any organization. Here are three rules to follow if you want them to produce results.

What is Public Relations?

For many brands, public relations is the “man behind the curtain” bringing their name to target audiences in a way that builds and maintains trust.

Your Organization Needs an Enemy

Your Organization Needs an Enemy Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...