Content and Quarantine: 3 Lessons
We know you’re probably tired of receiving COVID-19 updates from every organization you’ve subscribed to or visited in the past three years. But, for certain brands, crafting content around COVID-19 …
Understanding your Google Ads Account: Tips for Nonprofits
Google Ads is an incredibly effective and wide-reaching tool that your nonprofit organization can use to broadcast your mission and campaigns onto the screens of millions of potential leads. However, …
The Power of Simple
Simpler is better. Simpler is more powerful. Think about it. People are constantly bombarded with words and images. We think we need to hurl more words and images in order …
The Most Important Marketing Question
I have three children. They have something in common: my gene pool (sorry kids). They are also very different. I often converse with them as a group (meals, holidays, vacations, …
The Email That Generated $30,000
PROBLEM We have an e-commerce client that had a number of shoppers abandoning their cart before completing their purchase. They were losing money from interested consumers. They didn’t realize how …
The Future of Facebook Advertising
The market responded negatively to Facebook’s earnings report, even though their user base and revenue continues to grow. They currently have 2.5 billion unique users each month across their four …
3 Creative Ways To Strengthen Your Brand Position
A brand position is knowing what makes your business different and communicating it effectively. Most companies have a brand position but struggle expressing it. Creativity gives businesses an upper hand …