by newroundtree | Jul 7, 2021 | Uncategorized
Measuring Success in Nonprofit Marketing In the early 1900s, the department-store magnate John Wanamaker famously quipped, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” A century ago, it was incredibly difficult to...
by newroundtree | Jun 7, 2021 | Uncategorized
The Riches Are In Niches One of the simpler ways to grow a business is to focus on a niche. It makes it easier to grow your sales and your expertise. It also opens opportunities for innovation. What does it look like to focus on a niche? Niches mean a specific focus....
by newroundtree | May 12, 2021 | Uncategorized
3 Rules for Donor Communications I like to keep things simple. Thankfully, growing donor relationships through communications doesn’t have to be complicated. It comes down to building a communications plan that reflects three priorities: clear, consistent, and...
by newroundtree | Jan 29, 2021 | Uncategorized
Practically Speaking: What is Public Relations? Public relations is a widely used phrase that often lacks a shared definition. Many people think of PR as something a business does in the aftermath of a scandal or reputational mishap. For many brands, public...
by newroundtree | Oct 23, 2020 | Uncategorized
Your Organization Needs an Enemy Strong brands are against something. Walmart is against high prices. Whole Foods is against processed foods. Tesla is against fossil fuels. Even non-profit organizations need an enemy. IJM is against human trafficking. Charity...
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