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PROBLEM

We have an e-commerce client that had a number of shoppers abandoning their cart before completing their purchase. They were losing money from interested consumers. They didn’t realize how much a simple email could make a difference in generating revenue.

SOLUTION

Roundtree created an abandoned cart campaign by connecting our client’s e-commerce platform with MailChimp, a marketing automation platform. When users abandoned their cart, they received messages incentivizing them to return and complete the process.

KEY RESULT

With an automated email, the client increased their revenue by

$30k+

Even better, the email automation had an open rate

2x

the industry average and a click rate

5x

the industry average.

 

A LITTLE EMAIL CAN GO A LONG WAY!