We have an e-commerce client that had a number of shoppers abandoning their cart before completing their purchase. They were losing money from interested consumers. They didn’t realize how much a simple email could make a difference in generating revenue.
Roundtree created an abandoned cart campaign by connecting our client’s e-commerce platform with MailChimp, a marketing automation platform. When users abandoned their cart, they received messages incentivizing them to return and complete the process.
With an automated email, the client increased their revenue by
Even better, the email automation had an open rate
the industry average and a click rate
the industry average.
A LITTLE EMAIL CAN GO A LONG WAY!