The Power of Simple

Simpler is better. Simpler is more powerful.

Think about it.

• A movie with limited dialogue can capture your attention (ex: A Quiet Place).
• The Mona Lisa impresses more than a mural.
• A little black dress makes you stand out in a room.

People are constantly bombarded with words and images. We think we need to hurl more words and images in order to win their attention.

• More content on your website or brochure doesn’t make your organization’s value proposition clearer.
• More navigation choices don’t make your website easier to navigate.
• More steps to complete a form or transaction reduces the number of people likely to do so.

Want to improve your marketing?

• Find things to reduce or eliminate.
• Minimize sentences and text.
• Simplify processes.

Simple is clear. Simple is inviting.

• The world’s largest shoe brand uses three words: Just Do It.
• The most popular website features a blank search bar: Google.
• The best-selling device has three buttons: iPhone.

More doesn’t make you look smarter. More makes you look complicated.

Keep it simple.