Roundtree Launches New Podcast, Next Donor

Roundtree Launches New Podcast, Next Donor

Roundtree Launches New Podcast   Premier donor-marketing firm releases podcast featuring conversation from nonprofit leaders on what it takes to cultivate and grow a strong donor base Roundtree today announced the launch of its new podcast, Next Donor. The...
4 Tips for Year-End Campaigns

4 Tips for Year-End Campaigns

4 Tips for Year-End Campaigns It’s the time of year when organizations begin to plan their year-end campaigns. December is the largest month for donations. We help our clients design integrated multi-channel appeals. These campaigns will hit mailboxes, inboxes, social...
Measuring Success in Nonprofit Marketing

Measuring Success in Nonprofit Marketing

Measuring Success in Nonprofit Marketing In the early 1900s, the department-store magnate John Wanamaker famously quipped, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” A century ago, it was incredibly difficult to...