4 Tips for Year-End Campaigns
It’s the time of year when organizations begin to plan their year-end campaigns. December is the largest month for donations. We help our clients design integrated multi-channel appeals. These campaigns …
6 Tips for Building Your Nonprofit’s Social Media Following
Thoughts from our irreplaceable Creative Director, Jonathan Moore. I came of age during the rise of social media, and if you did as well, we both probably got the same …
The 3 Most Common Marketing Obstacles for Nonprofits
Marketing is challenging, even if you’re a trained professional. It’s no wonder why many nonprofits, with small staffs and bootstrapped budgets, struggle to market their organizations well. Over the years, …
Measuring Success in Nonprofit Marketing
In the early 1900s, the department-store magnate John Wanamaker famously quipped, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” A century …
The Riches Are In Niches
One of the simpler ways to grow a business is to focus on a niche. It makes it easier to grow your sales and your expertise. It also opens opportunities …
10 Things I Learned From Donating to 100 Organizations
Recently, I donated to 100 nonprofits. It sounds grander than it actually was, since I was actually on a quest to understand how user-friendly their websites were. That’s because I …
3 Rules for Donor Communications
I like to keep things simple. Thankfully, growing donor relationships through communications doesn’t have to be complicated. It comes down to building a communications plan that reflects three priorities: clear, …
What is Public Relations?
Practically Speaking: What is Public Relations? Public relations is a widely used phrase that often lacks a shared definition. Many people think of PR as something a business does in …
Your Organization Needs an Enemy
Strong brands are against something. Even non-profit organizations need an enemy. If you want your organization to be known FOR something, you can make it clear by being AGAINST something. …
Three Copywriting Lessons from “Just Do It”
Just do it. Why does this slogan work? It is personal. We’ve all experienced someone saying those words to us. It works because it resonates with human experience. We’ve spoken …