Southeastern Trust was launching as an independent firm after serving as a division of a bank. They needed a creative strategy to establish their brand and generate leads with their target audience.
Roundtree created a visually compelling campaign built around the message “Design a Life Well Spent.” Our conversations with the firm’s leadership revealed they help clients navigate important life decisions through multiple seasons of life and even generations. Research into high net worth individuals also revealed that they think about their legacy and families more than they do their finances.
We worked with Peter Corbin to license fine sporting art. The artwork depicts outdoor activities families hand down to the next generation. This artwork was used across digital and print formats.
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