Situation

Southeastern Trust was launching as an independent firm after serving as a division of a bank. They needed a creative strategy to establish their brand and generate leads with their target audience.

Solution

Roundtree created a visually compelling campaign built around the message “Design a Life Well Spent.” Our conversations with the firm’s leadership revealed they help clients navigate important life decisions through multiple seasons of life and even generations. Research into high net worth individuals also revealed that they think about their legacy and families more than they do their finances.

We worked with Peter Corbin to license fine sporting art. The artwork depicts outdoor activities families hand down to the next generation. This artwork was used across digital and print formats.

Success

43%

Growth in Website Traffic

1.9%

Conversion Rate of Website Visitors to Leads

Samples

SETCO print design
SETCO pamphlet design
SETCo web ad design
illustration of computer and technology

I’m ready for results.

Check out Our Work orange arrow

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P.O. Box 2541
Chattanooga, TN 37409

919.601.1439
[email protected]

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