Roundtree created and executed a strategy with four key features:

1. Update the brand identity guide with modern colors and fonts.

2. Execute content-driven marketing strategy, producing regular articles based on human interest stories and interviews with experts. The content is promoted to the target audience through the website, email, and digital advertising.

3. Produce and launch a podcast featuring interviews with church leaders about common issues.

4. Redesign their website to simplify their services and make it easier for users to take their next step toward a brighter financial future through lead generation forms.