Situation

The PCA Retirement & Benefits provides financial planning and products to the men and women who work for the congregations and organizations connected to the Presbyterian Church in America. They were looking for an integrated marketing strategy and help in executing it.

Solution

Roundtree created and executed a strategy with four key features:

1. Update the brand identity guide with modern colors and fonts.

2. Execute content-driven marketing strategy, producing regular articles based on human interest stories and interviews with experts. The content is promoted to the target audience through the website, email, and digital advertising.

3. Produce and launch a podcast featuring interviews with church leaders about common issues.

4. Redesign their website to simplify their services and make it easier for users to take their next step toward a brighter financial future through lead generation forms.

Success

77%

 Growth in Email Subscribers

17%

Growth in Assets Under Management

54%

Increase in Web Traffic

250+

Leads Generated

Samples

PCA RBI Podcast
RBI relief brochure mockup

Old Logo

PCA RBI old logo

New Logo

PCA RBI new logo
illustration of computer and technology

I’m ready for results.

Check out Our Work orange arrow

GET IN TOUCH

P.O. Box 2541
Chattanooga, TN 37409

919.601.1439
[email protected]

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