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3 Marketing Lessons from the NFL

The Super Bowl is watched by more people than the College Football Championship Game, the Final Four, and World Series combined. Approximately 114M people watched the 2015 Super Bowl. The NFL has one of the strongest brands in America. It is not an accident. Every...

How To Market An Event

The fastest growing event category in America is participatory events. Marathons, half marathons, specialty runs (mudders, color runs, etc), and triathlons are exploding. Consumers formerly paid to attend events. Now, consumers pay to be part of an event....