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Marketing is about connecting with your target audience. Search engine optimization (SEO) is about connecting with your target audience at the moment when they are looking for your type of business. Timing is important in business, and that’s why SEO is important.

Only Google knows the secret formula as to why a page appears first in search results. However, they have provided some tips in their SEO guide that every business can immediately implement. Here’s 4 simple tips every business can use:

1.     Page Titles Are Important

Your business needs to include a title for every page of your website in the HTML. The title needs to be unique for each page and accurately reflect the page’s content. Page titles make it easier for the search engine to find content on your website. They also appear in the user’s results.

2.     Make the URL’s Friendly

Every web page has a unique address known as a URL. The URL for your staff page needs to be www.mybusiness.com/staff.  It doesn’t need to be www.mybusiness.com/8675309. Friendly URL’s make it easier for search engines to find your page when crawling the internet.

3.     Simplify The Navigation

Users need to be able to move around website easily. It needs to be obvious where to go next and how to get back to previous pages. You want to avoid complicated architecture. A simpler site makes it easier for users and search engines to identify what is important.

4.     Publish Useful Content

The #1 thing you can do to improve your SEO is to publish content on your website that people will read and share. Every time someone links to your website’s content, your SEO is guaranteed to improve.

SEO can seem overwhelming and technical, but it doesn’t have to be. At the end of the day, the best way to improve your results is create a user-friendly site that features content users find helpful. When it is easy for users to find and share content on your website, it improves your SEO.