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I believe in content marketing. It’s what I do for a living. Ten years ago, content marketing wasn’t in my vocabulary. It all changed with one blog post. With the click of a button, I made $20,000. Here’s how.

I started blogging in 2004 when it was reaching mainstream popularity. I used my blog to review books and share observations about life and the world. I didn’t track analytics. I have no idea how many people read my blog. As far I was concerned, it was a personal journal I didn’t mind others reading.

One day, I wrote a favorable review of a book. I can’t even remember the book because I wrote reviews weekly. A few days after I posted the review, I received an email from the Senior Vice President of the publishing company behind the book. He thanked me for my review and informed me he was a regular reader of my blog. He liked my writing and book selections.

He asked if I would consider picking up some freelance work. I was curious. We talked over the phone. He asked me to consult on some book projects they had in the pipeline. They were going to send me fresh manuscripts, and my job was to tell the author how to improve it.

That was 10 years ago. I have now served as a consultant on nearly 30 book projects. In fact, some books have won awards. I’ve made over $20,000 on these projects in my spare time. I’ve already agreed to serve on another project this month.

Notice what happened.

  • I published content regularly.
  • The content gave me credibility with my audience.
  • The content created a lead.
  • The lead resulted in a regular paying customer.

Content is powerful. It creates customers. I stumbled upon the power of content marketing through my personal blog. Now, I help businesses harness the power of content marketing to create customers.

The lesson: when you create content that interest people, it makes people interested in you. Whether you are an individual or a business, start creating content about things that interest your target audience and your target audience will become interested in you.